Virtue Smooth Discovery Volumizer Shampoo and Conditioner Hair Care Products Set, 3 piece

Virtue® Smooth Shampoo works to both cleanse and refine textured hair. Infused with restorative ingredients, it de-frizzes strand by strand to seal in moisture and shine. Virtue® Smooth Conditioner eliminates frizz with every shower. It soothes the cuticle, locks out humidity, and locks in moisture, giving hair a brilliant luster. Virtue® Restorative Treatment Mask actively rehabilitates all hair types in need of extra care for an instant infusion of shine, moisture, and resiliency without weighing it down. WHAT MAKES IT DIFFERENT: Formulated with first-of-its-kind Alpha Keratin 60ku® protein, this shampoo and conditioner duo act as a powerful in-shower daily smoothing treatment for hair. They repave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care that goes light years beyond basic cleansing.

• KEY INGREDIENTS • Alpha Keratin 60ku®: Virtue’s proprietary human keratin, repaves and repairs damage to give you stronger, healthier, shinier hair in as few as five uses. | SMOOTH SHAMPOO / CONDITIONER: • Phospholipids: Molecules derived from natural soybeans that help fight frizz and protect against humidity. • Gotu Kola: A multitasking Indian herb that promotes strength, smoothness, and luster. • Pink Pomelo: A nutrient-rich citrus fruit full of vitamin A, C, B1, and zinc to give hair a shot of vitality. | RESTORATIVE TREATMENT MASK: • Cystoseira Compressa ext (Brown Algae): This marine active is known to provide intensive repair and helps provide heat protection. • Amara Caudatus Sd ext: This plant-based protein can be remarkable for hair, enhancing color, moisture retention, and shine. Rich in flavonoids and polyphenols, this protein is known to provide antioxidant properties. • Baobab Sd Oil: From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair. • Cynara Scolymus (Artichoke) Lf ext: This natural ext is known to preserve cuticle cohesion and helps protect hair from environmental aggressors.
• KEY CLAIMS: • 97% of women said their hair looked smoother.* • 97% of women said their hair looked healthier.* • 80% of women felt their hair looked smoother and more hydrated.** *Consumer Perception Study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 week (7 uses). **Consumer Perception Study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks (10 uses).
• A luxurious lathering shampoo with a soft and smooth finish. A moisture-rich conditioner that adds slip and hydration as you rinse. A rich and creamy, yet weightless, luxurious mask. Glides on hair, silky to the touch.